Ford India has voiced its expectation of a 10 percent growth in its sales in the fiscal 2012-13 in the face of unfavorable market conditions in the Indian car industry. The Indian subsidiary of the American automobile maker has also stated that its expansion plans are being implemented in line with its long term plans strategy for India.
Mr. Michael Boneham President and MD Ford India stated that the conditions in the Indian car market are currently challenging but are expected to improve with the festive season. Meanwhile, he added that the company will stick to its India strategy and will not changes on account of the current market conditions to which he refers to as short-term blips.
In order to offset the effects of sluggish sales in India, the company has been focusing on exports and is planning to export India made cars to 50 markets by the end of 2012.