To boost the sales of their cars and to rope in prospective buyers, Mercedes-Benz recently unveiled its first Star Lounge at Delhi’s International Airport (Terminal 3).
The new star lounge will offers the travelers flying to and from Delhi’s International airport the benefit to purchase a wide range of Mercedes products such as key chains, accessories, golfing items, polo shirts and scale models of their favorite Mercedes-Benz cars and other branded merchandise emblem of the brand’s identity.
Provision has also been made for frequent flyers to experience the brand by means of kiosks, books and brochures available at the lounge. The lounge will also have on display the Mercedes SLS AMG. Talking about the concept of opening lounges and café shops at airports, Mercedes-Benz India Director, Marketing & Sales, Debasis Mitra stated that the lounge is formulated on the lines of reaching out to customers.