To reach out to its customers via smart phones, Mercedes-Benz recently launched a mobile-optimized website for its users in India. Mercedes-Benz is the first automotive manufacturer in India to launch a service of this nature. The new website http://m.mercedes-benz.co.in is accessible through multiple mobile devices including smart phones, Android and internet inbuilt phones.
The website is which is customized for mobile viewing gives the summary of the brand’s corporate website along with providing information on product highlights, technical data, picture galleries, pricing and details on local service centers. Updated news articles and event information along with technical specifications are also available on the website. The website also provides an option to the customers to contact the dealers or request brochures from their mobile phones.
The company is currently working towards incorporating a feature where the users would be able to redirect themselves to the mobile website from the main website.