Maruti Suzuki’s premium hatchback, the Maruti Swift, crossed the 3 lakh sales mark this week, becoming the fastest car model to reach that milestone, in India. It took Maruti 3 years and 6 weeks to sell 3 lakh units of the Swift. Company representatives said that an online club for all Swift owners, known as the ‘Swift Life’, is being set up to commemorate the occasion. When the Swift was launched in May 2005, it was the first strategic model produced in India by Suzuki, said Maruti’s Managing Executive Officer Mayank Pareek. Built on a new platform, it had at that time marked a new trend in Suzuki design.