India’s largest luxury car manufacturer, Mercedes-Benz, has achieved the double feat of inaugurating the largest Parts Warehouse in the luxury car industry and also setting up the company’s largest retail training academy in South Asia– christened as the Mercedes-Benz Academy. These infrastructure expansions by Mercedes-Benz India are a strong reiteration of the growing relevance of the Indian market and a strategic step towards future readiness to cater to the growth in the sector. The Parts Warehouse and the Mercedes-Benz Academy were inaugurated by Dr. Till Conrad, Head-Region Overseas, Mercedes-Benz Cars at Daimler AG and Roland Folger, Managing Director & CEO, Mercedes-Benz India. The Parts Warehouse is spread across 16,500 Sq. Metres and can accommodate up to 44,000 Stock Keeping Units (SKU’s). Mercedes-Benz India now consolidates its Retail Training division and inaugurates its largest training facility in South Asia, christened as the Mercedes-Benz Academy.
The key objective of this academy will be to pursue the cultivation of knowledge and support retail manpower growth. The Vehicle Preparation Centre is created to cater to vehicle storing requirement of Mercedes-Benz India till 2024 and will aid the company’s vision to deliver “Zero Defect Customized Vehicles with Customer Delight. Speaking on the occasion, Dr. Till Conrad, Head-Region Overseas Mercedes-Benz Cars at Daimler AG commented, “India remains one of the bright spots for Mercedes-Benz and this critical expansion of infrastructure and investment in retail training signifies our strong customer centric approach and long-term vision; which underlines our confidence in the Indian market. Mercedes-Benz is not only expanding its world-class infrastructure here in India, but also strategically developing the skill-set of its workforce, ready to capitalize the future growth of the luxury industry. We are glad to support such strategic decisions and are confident, that initiatives like these will make the India growth story more inclusive, making the brand future ready.”